Improving road safety must be priority, says Brake

Improving Road Safety must be the top priority for organisations operating vehicles for work purposes, according to a new international report by Brake’s Global Fleet Champions campaign. An estimated one-third of road traffic crashes in high-income countries involve someone driving for work – a figure which must be brought down.

Posted 19 Jan 2022

The new reportManaging work-related road injury risk, centres on improving road safety. It highlights that work-related crashes affect workers in businesses of all types and sizes, driving all kinds of vehicles. It’s not only those who drive for a living – professional drivers – who are affected. Anyone who drives as part of their job is at risk. The impact of any crash goes far beyond the driver; other road users, particularly ‘vulnerable road users’ suffer the consequences.

Citing the enormous human and financial costs to families, businesses and the wider community, the report, supported by the World Health Organisation, calls on governments and private sector organisations across the globe to up their game and prioritise improving road safety.

So, how can governments and organisations improve matters? There are several recommendations, in line with WHO’s Safer Development Goals. Etienne Krug, Director at the WHO, believes that making changes should be a matter of urgency.

"Direct Vision Standard is an example of the type of legislation designed to ultimately improve road safety"

Improving legislation

Governments are called upon to strengthen legislation for organisations operating vehicles. This will protect not only workers but other road users.

The forthcoming Direct Vision Standard is an example of the type of legislation designed to ultimately improve road safety for all road users. We can and should expect to see more and more like this across the world, and not just for HGVs.

Enhancing reporting and data collection

In the UK, companies are required by law to report any at-work safety incidents, injuries or deaths to the Health and Safety Executive (HSE). However, this does not currently include driving incidents.

Brake calls for this to change to incentivise organisations with poor safety records to improve and to enable sanctions for those with consistently poor records. Better data collection would also allow for targeted prevention and education campaigns.

Using connected vehicle technology such as CameraMatics makes data collection straightforward and automatic. It has the additional benefit of impacting insurance premiums.

Increasing Driver training and effective risk management

With an estimated 95% of crashes due to driver error, effective and proactive driver training and education has a phenomenal impact on improving road safety.

survey found that people who drive for work are susceptible to a wide range of risks. They’re more likely to speed, use a mobile phone at the wheel, drive when tired, and drive while distracted by stress, than people who do not drive for work.

Proactive driver training which harnesses technology enables the mitigation and reduction of these risks. Recovery operator Dynes Auto Services saw a 72% reduction in unsafe driving behaviours among their drivers when implementing CameraMatics.

Demanding higher standards

Public and private sector organisations should be encouraged to prioritise road safety and embrace vehicles and safety systems that improve safety, says the report. And this isn’t just about transport and haulage firms who operate their own vehicles. It applies to any organisation that procures freight, logistic or transport services.

In the construction industry, customers increasingly demand contractors be COGS compliant. In the same way, we can increasingly expect to see those who procure transport to demand the highest safety features in order to improve road safety.

Driving the highest safety standards – the next steps for your organisation

The task of improving driver and vehicle safety can feel daunting. Knowing where to start, what to prioritise and who to trust – not to mention understanding the technology.

At CameraMatics we’re passionate about improving road safety. Improving the safety of drivers and indeed of all road users is what drives us.

Compliance isn’t about box-ticking, it shouldn’t be about scraping by with the minimum. It also doesn’t need be prohibitively expensive or complicated. Time and time again customers report substantial savings as a result of deploying CameraMatics vehicle safety solutions.

Our expert team takes the time to understand the needs of potential customers and come up with a solution which is bespoke to their needs.